Branding
7-Eleven’s Ups It’s Coffee Game
Convenience retailer 7-Eleven recently engaged agency Safari Sundays to refresh its Retail Brand (private brand) coffee range last year, tasking them with creating a cohesive identity that speaks to the quality and breadth of the program. The agency tapped into the retailer’s rich legacy and quality.The comprehensive coffee refresh touches every 7-Eleven product in the coffee range, including on-demand hot and iced beverages, condiment packaging on the bar, in-store dispensers, and pre-packaged beans and tea bags. The refresh puts 7-Eleven's core visual elements to good use, including the recognizable logo up front while wrapping the cup in the retailer’s signature
At Home Launches Honeybloom
Home décor and furniture retailer At Home, announced late last week the launch of the new Retail Brand (private label) Honeybloom. The new modern farmhouse-inspired range offers home décor for kitchen, dining, entertaining, living, bedroom, entryway, and outdoor all starting at $5.99. “Honeybloom celebrates life lived together and family and home have always been at the center of our company’s mission,” said Chad Stauffer, President, Chief Merchandising & Product Officer for At Home. “This exclusive brand offers easy, authentic style for every room at the unbeatable prices our customer has come to expect from us. As we continue to
Velocity Institute’s Design 2022 Summit Starts Thursday!
Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events to close out 2022. The first virtual Summit is DESIGN 2022, August 18, 2022, 2:00-4:00 PM EST DESIGN 2022 Featuring Vertex Award Winners August 18, 2022 | 2:00-4:00 PM EST REGISTRATION: FREE This 2-hour, fast-paced FREE online event is highly focused
Thrive Market Launches F.a.e. Body Care Brand
F.a.e. by Thrive Market, which stands for “for all everywhere,” features 26 sku’s including body care, skincare, haircare, and sun care products. The range includes shampoos, body washes, facial oils, body lotions, conditioners, and sunscreen sprays each priced from $6.99 to $9.99. The products does not contain parabens, phthalates, silicones or synthetic dyes and fragrances. The launch of F.a.e. will be supported by email, influencer marketing, social media, and promotion on the Thrives website. The retailer's website describes the brand: “f.a.e. by Thrive Market puts care back into skin and body care with clean, cruelty-free formulas at affordable, feel-good
Gopuff Expands Basically
Gopuff, the fast-growing rapid delivery retailer launched its first (Retail Brand) private brand program in 2022, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it. The Basically brand architecture is very clever. Colorful geometric patterning lays the groundwork for this capable and refreshing new brand. Each individual product has a strategic mix of colors and symmetrical shapes to reflect the product's key attributes quickly, an essential brand characteristic for Gopuff consumers who typically shop via their mobile devices, on the go. The Basically brand introduces the brand name and product
Register Now for the FREE Virtual Velocity Institute Design 2022 Summit
Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events to close out 2022. The first virtual Summit is DESIGN 2022, August 18, 2022, 2:00-4:00 PM EST REGISTER FOR ALL THE EVENTS DESIGN 2022 Featuring Vertex Award Winners August 18, 2022 | 2:00-4:00 PM EST REGISTRATION: FREE This 2-hour, fast-paced
South African Grocer Pick n Pay Launches Premium Private Brand
South African Grocer Pick n Pay has expanded its private label offering with a more premium range dubbed Crafted Collection. Promising "a premium taste intertwined with affordability", the Crafted Collection has been designed to drive innovation and differentiation within the newly revamped middle- to top-end Pick n Pay stores. The new Crafted Collection by PnP range currently has over 70 products in store, with a further 100 products expected to launch by the end of the year. The range focuses on innovation across food and grocery items, and will soon extend into more categories. Nicki Russell, head of product
You are invited! Velocity Meet Up in Minneapolis
Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year's FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together, connect and grow. MINNEAPOLIS Meetup August 25, 2022 THE LOCAL 931 Nicollet Mall, Minneapolis, MN 55402 5:30-7:30pm The iconic Irish pub The Local has been pouring whiskey since 1997, and there’s no better place to gather the industry. RSVP Now!
Register Now for Velocity Institute’s Design 2022 Summit
Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events to close out 2022. The first virtual Summit is DESIGN 2022, August 18, 2022, 2:00-4:00 PM EST REGISTER FOR ALL THE EVENTS DESIGN 2022 Featuring Vertex Award Winners August 18, 2022 | 2:00-4:00 PM EST REGISTRATION: FREE This 2-hour, fast-paced
Velocity Conference On Demand: How to build a successful, sustainable brand through collaboration
In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. How to build
