Branding
PATTISON FOOD GROUP LAUNCHES ONLY GOODNESS
Headquartered in British Columbia, Canada, Pattison Food Group, the parent company of Save-On-Foods and Western Family, knew that they needed a Retailer-owned Brand (private brand) that would cater to the ever-growing healthy lifestyle “Better for you” shopper. The retailer engaged Canadian agency Whitespace Brands a Division of Fish Agency, the creative team that took on the challenge to develop a brand that not only embraced a healthy lifestyle, but also stood out from the overwhelming number of products claiming to be “Better for you”. For many, living a healthier lifestyle involves making small, incremental changes that are achievable and practical.
Safeway & Albertsons Launch Vine & Cellar
Safeway and Albertsons have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions. “We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers,” said Curtis Mann, Master of Wine and Group Vice President Alcohol for Albertsons Cos. “Our team has tasted thousands of wines from Sancerre to Burgundy
Petco Expands Reddy With Cat Range
Petco has just launched its first cat collection in its brand Reddy. Petco officials said that the new range offers pet owners a modern aesthetic that fits their own style while keeping cats active and comfortable with functional solutions. Reddy Burgundy Cat Harness Set - $34.99, which features a webbed nylon leash and adjustable strap to keep cats safe on the go. Reddy Cat is now available to shop and features durable beds, toys, apparel, and accessories priced from $9.99 to $149.99. Highlights from the assortment include: Reddy Cat Scratcher & Toy - $29.99, made with recycled materials, includes
Dollar General Puts ‘Food First’ With Clover Valley Expansion
Dollar General is expanding its Retailer-owned Brand (private label), Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023, including a wider selection of sauces, condiments, entrees, sides, snacks, and more at affordable price points with many featuring stylish new packaging designs. “We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Dollar General's executive vice president and chief merchandising officer. “We believe these products will further differentiate Dollar General in the marketplace as we look to provide
Why Does Trader Joe’s Use Private Labels?
In the latest podcast from iconic grocer Trader Joe’s the TJ’s marketing team - Tara Miller & Matt Sloan discusses Private label? What on earth is that? A label you can’t see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, “Private Label” is none of these things. What it IS is enormously important to what makes Trader Joe’s, well, Trader Joe’s. Listen in to the latest in their series of bite-sized episodes, ITJ ICYMI, to get the scoop. Inside Trader Joe's Podcast Transcript — ICYMI: What is a Private Label, and Why Does Trader Joe’s Use
Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign
Kroger-owned Brand Murray's Cheese unveiled a new logo, visual brand, and website today, bringing vast product expertise together with the heritage brand's passionate, creative spirit. Building on its storied New York City history, Murray's new look features playful illustrations that bring the upbeat experience at their cheese counter, where cheesemongers are known for sharing their passion and expertise to life in print and online. The new dynamic visual brand universe aims to lay a foundation for Murray's continued growth as they welcome food lovers around the country to the wide world of cheese. Throughout several decades as a
Macy’s Vision for New Brand Portfolio
Today, New York-based Department Store Macy’s introduces its new Macy’s-owned Brand (private brand), On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt to make her smile with enough “wow” to inspire women to escape the ordinary and run their world. On 34th is the first new brand unveiled as part of the retailer’s reimagined customer-centric private brands portfolio. On 34th will be available at Macy’s stores, online at Macys.com, and through the Macy’s
Schnucks Launches Exclusive Range Featuring Mizzou Collegiate Athletes
Schnuck Markets Inc. and Every True Tiger Brands (ETTB) today announced a new partnership to develop a variety of products, exclusive to Schnucks in its home markets, that will feature University of Missouri (Mizzou) student athletes. The first-of-its-kind program features student athletes from various sports on a variety of products, through new Name, Image and Likeness (NIL) rules, where college athletes can be compensated. “These items give our customers and Mizzou fans the opportunity to support University of Missouri athletics while enjoying delicious products they can pick up at their hometown grocery store,” said Schnucks Category Manager Scott Wilmoth. To
Say Hello to Southeastern Grocers New Know & Love Brand
Southeastern Grocers Inc. (SEG), the parent company of retailers Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, announces its new, Retailer-owned Brand (private brand) Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.” SEG’s Know & Love will roll out exclusively in stores gradually through next year, allowing customers to discover and enjoy the expanded selection over time. SEG's existing Naturally Better products and select SE Grocers products that meet the quality and clean label standards of Know &
McKesson Unveils Foster & Thrive OTC Brand
Earlier this month McKesson announced the launch of Foster & Thrive, a private brand of over-the-counter (OTC) health and wellness products. Launching Foster & Thrive consolidates their private brand portfolio eliminating the Health Mart and Sunmark brands. “With nearly 200 years of supply chain excellence, McKesson is uniquely positioned to meet this growing demand for private label products that pharmacists, patients and caregivers can depend on,” said Peter Koo, vice president, general manager, Pharmacy & Healthcare Solutions, McKesson. “Foster & Thrive offers pharmacists and their customers selectively sourced products that meet the quality standards of a healthcare leader.
