Why Does Trader Joe’s Use Private Labels?

In the latest podcast from iconic grocer Trader Joe’s the TJ’s marketing team - Tara Miller & Matt Sloan discusses Private label? What on earth is that? A label you can’t see, a hidden tag, a marker wearing a mask? Perhaps unsurprisingly, “Private Label” is none of these things. What it IS is enormously important to what makes Trader Joe’s, well, Trader Joe’s. Listen in to the latest in their series of bite-sized episodes, ITJ ICYMI, to get the scoop. Inside Trader Joe's Podcast Transcript — ICYMI: What is a Private Label, and Why Does Trader Joe’s Use

Kroger-owned Brand Murray’s Cheese Introduces Brand Redesign

Kroger-owned Brand Murray's Cheese unveiled a new logo, visual brand, and website today, bringing vast product expertise together with the heritage brand's passionate, creative spirit. Building on its storied New York City history, Murray's new look features playful illustrations that bring the upbeat experience at their cheese counter, where cheesemongers are known for sharing their passion and expertise to life in print and online. The new dynamic visual brand universe aims to lay a foundation for Murray's continued growth as they welcome food lovers around the country to the wide world of cheese. Throughout several decades as a

Macy’s Vision for New Brand Portfolio

Today, New York-based Department Store Macy’s introduces its new Macy’s-owned Brand (private brand), On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt to make her smile with enough “wow” to inspire women to escape the ordinary and run their world. On 34th is the first new brand unveiled as part of the retailer’s reimagined customer-centric private brands portfolio. On 34th will be available at Macy’s stores, online at, and through the Macy’s

Schnucks Launches Exclusive Range Featuring Mizzou Collegiate Athletes

Schnuck Markets Inc. and Every True Tiger Brands (ETTB) today announced a new partnership to develop a variety of products, exclusive to Schnucks in its home markets, that will feature University of Missouri (Mizzou) student athletes. The first-of-its-kind program features student athletes from various sports on a variety of products, through new Name, Image and Likeness (NIL) rules, where college athletes can be compensated. “These items give our customers and Mizzou fans the opportunity to support University of Missouri athletics while enjoying delicious products they can pick up at their hometown grocery store,” said Schnucks Category Manager Scott Wilmoth. To

Say Hello to Southeastern Grocers New Know & Love Brand

Southeastern Grocers Inc. (SEG), the parent company of retailers Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores, announces its new, Retailer-owned Brand (private brand) Know & Love – designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.” SEG’s Know & Love will roll out exclusively in stores gradually through next year, allowing customers to discover and enjoy the expanded selection over time. SEG's existing Naturally Better products and select SE Grocers products that meet the quality and clean label standards of Know &

McKesson Unveils Foster & Thrive OTC Brand

Earlier this month McKesson announced the launch of Foster & Thrive, a private brand of over-the-counter (OTC) health and wellness products. Launching Foster & Thrive consolidates their private brand portfolio eliminating the Health Mart and Sunmark brands. “With nearly 200 years of supply chain excellence, McKesson is uniquely positioned to meet this growing demand for private label products that pharmacists, patients and caregivers can depend on,” said Peter Koo, vice president, general manager, Pharmacy & Healthcare Solutions, McKesson. “Foster & Thrive offers pharmacists and their customers selectively sourced products that meet the quality standards of a healthcare leader.

How Albertsons Reimagined Its Own-Brand Portfolio

By David Orgel Albertsons Companies has undertaken a “rigorous process” of rethinking three of its biggest own brands over the past couple of years and has relied heavily on consumer input. The results are now showing up in stores. Katie, Ceclan, Vice President, Own Brands, outlined the journey for reinvigorating O Organics, Open Nature and Signature SELECT during a presentation at the recent Velocity Conference. “We said the consumer should be at the center at every phase,” Ceclan elaborated. “We had great learnings on how far we can stretch the brands.” Evolving O Organics Albertsons decided the O

Pet Supplies Plus Launches OptimPlus Wet Food

As pet owners steadily increase, Pet Supplies Plus continues to meet consumers' needs by expanding their product offerings. After adding OptimPlus and its dry food to its roster of Retailer-owned Brand (private brand) products a year ago, the retailer announced the launch of a new line of OptimPlus wet food. Nearly 87 million households own a pet, with dogs and cats being the most popular. The new wet food launch includes products for both dogs and cats, giving pet parents even more optimal health options at Pet Supplies Plus. Available in stores nationwide and online, OptimPlus wet dog and cat

Sprouts Drives Growth with Healthy Innovation

By David Orgel Sprouts Farmers Market is more than happy to be a “secondary shop” for customers. That’s because the specialty grocer is fueling growth by attracting health-focused and values-oriented shoppers with innovative product curation, said Jac Ross, Vice President Sprouts Brand. Ross relayed insights about Sprouts and its Retailer-owned Brand (Private Brand) portfolio in a presentation at the Velocity Conference. The 395-store retailer based in Phoenix, Arizona, operates in 23 states and is “really growing our Sprouts brand,” said Ross. Making a Statement with Sprouts Brand The retailer leverages its brand by carefully deciding where to showcase its

Rite Aid Launches RYSHI Beauty and Personal Care

This week Rite Aid announced the launch of RYSHI – its Retailer-owned Brand collection of clean beauty and personal care essentials designed to let the real you shine through. Spanning across multiple categories, RYSHI products offer better-for-you ingredients at an accessible price point so customers can conveniently build their beauty toolkit at their neighborhood Rite Aid. The full collection offers a vast range of products so customers can find answers to all their beauty and grooming needs under one trusted brand. From vegan lashes to hydrogel eye and sheet masks to sunscreen, body wash, and razors, RYSHI everyday essentials and