Branding
How Albertsons Reimagined Its Own-Brand Portfolio
By David Orgel Albertsons Companies has undertaken a “rigorous process” of rethinking three of its biggest own brands over the past couple of years and has relied heavily on consumer input. The results are now showing up in stores. Katie, Ceclan, Vice President, Own Brands, outlined the journey for reinvigorating O Organics, Open Nature and Signature SELECT during a presentation at the recent Velocity Conference. “We said the consumer should be at the center at every phase,” Ceclan elaborated. “We had great learnings on how far we can stretch the brands.” Evolving O Organics Albertsons decided the O
Pet Supplies Plus Launches OptimPlus Wet Food
As pet owners steadily increase, Pet Supplies Plus continues to meet consumers' needs by expanding their product offerings. After adding OptimPlus and its dry food to its roster of Retailer-owned Brand (private brand) products a year ago, the retailer announced the launch of a new line of OptimPlus wet food. Nearly 87 million households own a pet, with dogs and cats being the most popular. The new wet food launch includes products for both dogs and cats, giving pet parents even more optimal health options at Pet Supplies Plus. Available in stores nationwide and online, OptimPlus wet dog and cat
Sprouts Drives Growth with Healthy Innovation
By David Orgel Sprouts Farmers Market is more than happy to be a “secondary shop” for customers. That’s because the specialty grocer is fueling growth by attracting health-focused and values-oriented shoppers with innovative product curation, said Jac Ross, Vice President Sprouts Brand. Ross relayed insights about Sprouts and its Retailer-owned Brand (Private Brand) portfolio in a presentation at the Velocity Conference. The 395-store retailer based in Phoenix, Arizona, operates in 23 states and is “really growing our Sprouts brand,” said Ross. Making a Statement with Sprouts Brand The retailer leverages its brand by carefully deciding where to showcase its
Rite Aid Launches RYSHI Beauty and Personal Care
This week Rite Aid announced the launch of RYSHI – its Retailer-owned Brand collection of clean beauty and personal care essentials designed to let the real you shine through. Spanning across multiple categories, RYSHI products offer better-for-you ingredients at an accessible price point so customers can conveniently build their beauty toolkit at their neighborhood Rite Aid. The full collection offers a vast range of products so customers can find answers to all their beauty and grooming needs under one trusted brand. From vegan lashes to hydrogel eye and sheet masks to sunscreen, body wash, and razors, RYSHI everyday essentials and
REGISTER NOW: FREE Velocity Toronto Meet Up is Thursday
Join the Velocity Institute team for our Toronto Meet Up this Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for corporate events. With top-notch amenities and expert staff The Port House creates a memorable experience. Hosted by Christopher Durham, President, Velocity Institute
Join us next week in Toronto for FREE Networking
Join the Velocity Institute team for our Toronto Meet Up Next Week, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for corporate events. With top-notch amenities and expert staff The Port House creates a memorable experience. Hosted by Christopher Durham, President, Velocity Institute
Albertsons Companies Rethinks & Reinvents Its Signature Brands
Albertsons Companies, Inc. announced today that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master Retailer-owned Brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is underway across stores, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, and more, and is expected to be complete in early 2024. “Signature SELECT is our flagship brand offering shoppers an incomparable assortment of quality products at an incredible value,” said Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons
Sainsbury’s Consolidates Value Brands to Create Stamford Street
Value has a new address as UK grocer Sainsbury’s moves all its entry price point private brands to Stamford Street. Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by helping customers more easily find everyday staples at budget-friendly prices. Two-thirds of customers say they are concerned about the rising cost of groceries as inflation continues to bite. Retailer-owned Brand ranges are increasingly popular as shoppers seek ways to reduce spending. In the last three months alone, Sainsbury’s volume sales of private brand value products have grown by nearly 10%. This
RSVP Today for FREE Drinks & Networking in Toronto
Join the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for corporate events. With top-notch amenities and expert staff The Port House creates a memorable experience. Hosted by Christopher Durham, President, Velocity Institute
You’re Invited: Join us in Toronto in June
Join the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for corporate events. With top-notch amenities and expert staff The Port House creates a memorable experience. Hosted by Christopher Durham, President, Velocity Institute
