Branding
PetSmart Introduces Adventurous Additions to Arcadia Trail
PetSmart is empowering shoppers to explore the great outdoors with their pets by expanding its Arcadia Trail Retail-owned Brand with adventure-approved clothing, gear, and toys for dogs. To show more kindness to the planet, new this year are apparel items made from recycled materials, a first for the line. Senior dogs, short-legged pups and those that need a break will love the new collapsible Pet Wagon, a dog carrier that helps ensure all pups have the confidence and freedom to explore comfortably. "Exploring the outdoors is an experience that brings pets and people closer together," says Kristin Shane, senior
At Home Launches New Private Brand Providence
At Home announced this week the launch of its new Retail-Owned Brand (private brand) Providence. Providence brings a refined, classic look for any home at any budget — from tabletop and entertaining, home décor and pillows, to furniture indoors and out. “Our new, exclusive Providence brand is full of beautiful details and quality construction,” said Chad Stauffer, President and Chief Merchandising & Product Officer for At Home. “We kept the brand refined and sophisticated without being serious. After the overwhelming success of our first private brand, Honeybloom, we are expanding our private label assortment to customers looking for
Dollar General Launches Premium Pet Food Brand Nature’s Menu
Dollar General has reformulated and rebranded its Retail-owned Brand (private brand) dog and cat food range, Nature’s Menu. “Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “Nature’s Menu is made by a family-owned and operated company in the U.S.A and, like other DG private brands, is backed by our
Waitrose says farewell to Heston Blumenthal Collaboration and Range
Late last month British retailer Waitrose announced that they would be shifting their Retail-own Brand (private brand) product development in a new direction - with some exciting plans in store for the rest of the year. After 12 years of culinary creativity Waitrose will be saying a fond farewell to their collaboration with Michelin-starred celebrity chef Heston Blumenthal and the Heston from Waitrose range Natalie Mitchell, Director of Own Brand, said: “We’ve enjoyed what has been one of the most enduring relationships of its kind and we’re looking forward to the next chapter and unveiling some really exciting plans
Kaufland Czech Republic Modern Design Led Coffee
Look at the modern new Retail-owned Brand design for Kaufland Czech Republic Venhel Brand’s limited edition of coffee cans. Created by the Prague-based agency Maison D'idée the goal was to bring exotic flavors to both consumers' taste buds and eyes. Choosing tropical vivid colors while basing the whole packaging around geometric patterns led the team to this lovely solution. Since these cans can be super useful in every kitchen, the goal was to make them desirable even after all the coffee is gone.
7-Eleven Brews Up New “Take it to Eleven” Campaign
On Monday, 7-Eleven debuted new advertising spots celebrating its customers' love of coffee and the lengths they'll go to obtain a fresh cup. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7-Eleven stans away from their brew—whether that means arriving late to a meeting with a cup of to-go coffee or sipping on an iced latte in the middle of a blizzard. The three ads focus on the core strengths of 7-Eleven's OG To-Go since 1964™ Retail-owned Brand coffee:Mighty Mite: 7-Eleven fans take pride in the quality of their cars, their look, and
‘The Marksologist’ Premium Cocktails From Marks and Spencer
Research shows that consumers enjoy making cocktails at home, but the results can be disappointing and often not as good as what they would drink in a bar. Cocktails can also require small amounts of many expensive ingredients that are sometimes hard to find. ‘The Marksologist’ is range is a premium Retail-owned Brand (private brand) collection of ready-to-drink cocktails from Marks & Spencer. Created to the highest mixologist standard they are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. To communicate the authentic cocktails, Sand Creative chose to highlight the provenance and history behind each
The Vitamin Shoppe Launches TrueYou Beauty
Secaucus, NJ-based Vitamin Shoppe announced the launch of TrueYou Beauty, an extension of their Retail-owned Brand TrueYou, the assortment of premium vitamins and supplements that cater to the unique and evolving needs of women through every stage of their lives. TrueYou Beauty is launching with a range of clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more. Every TrueYou Beauty product is clinically studied for safety and efficacy, certified animal-testing free, and expertly crafted to nourish skin, while promoting holistic wellness and balanced well-being. All TrueYou Beauty products formulated to remain on skin – including body lotions, body
Lidl Greece Illustrates Premium White Wine
Exceptional wine often seems impossible. Cultivating first-class grapes and balanced blends is a painstaking process. Yet, with passion, dedication, & high technical expertise, it is possible since, as they say, “the power of love moves Mountains.” In Greece, a similar saying goes like this (roughly translated): “Mountain With Mountain can’t meet, yet everything else is doable.” To launch this premium Retail-owned Brand white blend wine from Lidl Greece, agency Caparo DC borrowed a core part of the folk saying and used it for the label’s name: “Mountain With Mountain.” Lidl Greece was working to upgrade its wine cellar image &
Pet Supplies Plus Launches Hartwick Fields
Hartwick Fields is a Retail-owned Brand (private brand) dry and canned dog food offering from specialty retailer Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the store, this new range focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. Designed by Kansas City Missouri-based agency Willoughby Design the easy-to-navigate color/icon system and idyllic country imagery pair with human-grade food photos to help the Pet Supplies Plus shopper find the perfect recipe for their pooch.
