Branding
‘The Marksologist’ Premium Cocktails From Marks and Spencer
Research shows that consumers enjoy making cocktails at home, but the results can be disappointing and often not as good as what they would drink in a bar. Cocktails can also require small amounts of many expensive ingredients that are sometimes hard to find. ‘The Marksologist’ is range is a premium Retail-owned Brand (private brand) collection of ready-to-drink cocktails from Marks & Spencer. Created to the highest mixologist standard they are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. To communicate the authentic cocktails, Sand Creative chose to highlight the provenance and history behind each
The Vitamin Shoppe Launches TrueYou Beauty
Secaucus, NJ-based Vitamin Shoppe announced the launch of TrueYou Beauty, an extension of their Retail-owned Brand TrueYou, the assortment of premium vitamins and supplements that cater to the unique and evolving needs of women through every stage of their lives. TrueYou Beauty is launching with a range of clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more. Every TrueYou Beauty product is clinically studied for safety and efficacy, certified animal-testing free, and expertly crafted to nourish skin, while promoting holistic wellness and balanced well-being. All TrueYou Beauty products formulated to remain on skin – including body lotions, body
Lidl Greece Illustrates Premium White Wine
Exceptional wine often seems impossible. Cultivating first-class grapes and balanced blends is a painstaking process. Yet, with passion, dedication, & high technical expertise, it is possible since, as they say, “the power of love moves Mountains.” In Greece, a similar saying goes like this (roughly translated): “Mountain With Mountain can’t meet, yet everything else is doable.” To launch this premium Retail-owned Brand white blend wine from Lidl Greece, agency Caparo DC borrowed a core part of the folk saying and used it for the label’s name: “Mountain With Mountain.” Lidl Greece was working to upgrade its wine cellar image &
Pet Supplies Plus Launches Hartwick Fields
Hartwick Fields is a Retail-owned Brand (private brand) dry and canned dog food offering from specialty retailer Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the store, this new range focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. Designed by Kansas City Missouri-based agency Willoughby Design the easy-to-navigate color/icon system and idyllic country imagery pair with human-grade food photos to help the Pet Supplies Plus shopper find the perfect recipe for their pooch.
Introducing Store & Order
Storage is worth £1.5 billion in the UK alone and is forecast to grow. An opportunity for a new storage and organizational retail brand, tapping into the consumer desire to be tidy, organized, and house proud was identified.Following the rise in cleaning and organization influencers, consumers have found satisfaction in tidying and organizing their homes and are happy to share. With households constantly accumulating more stuff, customers are looking for clever ways to make the most of their limited space and hide and store their belongings in plain sight. From this, the retailer Store & Order was created by British
Sainsburys Grows Plant Pioneers
Plant Pioneers, successful plant-based brand offering by British grocer Sainsbury’s, has received a major update courtesy of design agency Foster & Baylis. Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient ranges! The current global crisis has resulted in the health & wellbeing industry skyrocketing – and Plant Pioneers wanted to capitalize on it.
CVS Pharmacy introduces New Brand One+Other
CVS Pharmacy announced last week the launch of one+other (pronounced ‘one another’) — a new inclusive beauty and personal care Retail-owned Brand (private brand) that celebrates and embraces individuality with self-care essentials that are simply fun to mix and match. According to a survey conducted by The Harris Poll on behalf of CVS Health, 91% of Americans agree self-care is important no matter who you are and 50% of Americans practice some form of self-care every single day. However, 1 in 3 (34%) Americans do not see themselves reflected in the self-care movement and nearly 4 in 10 (38%) Americans say
FINAL DEADLINE: Vertex Awards Close Tuesday!
FINAL DEADLINEVertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first
Vertex Awards Close January 31!
Vertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first
Asda Introduces OMV! Deliciously Vegan
As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer nutritionally balanced meat-free meals that don’t compromise on flavor, whereas a new brand was needed to celebrate decadent, tasty treats. OMV! Is the range that proves there’s no need to hide when it comes to delicious Vegan food. A modern and distinctive sub-brand with an
