Branding
Lidl Launches Greek Sugar-free Gum
Νῶμα (Noma) is a Greek Retail-owned Brand (private brand) by European discount grocer Lidl with a broad portfolio of quality food and beverage products characterized by local ingredients, regional flavors, and traditional recipes. Greek agency Caparo DC was asked to design the packaging for a sugar-free product range of chewing gums with Mastic PDO from Chios Island. Chios is the Greek island where Mastic has been produced for over 2500 years (protected designation of origin). The brand’s core values are authenticity, tradition, honest locality, but also nostalgia (“νώμα” means remembrance, memory in ancient Greek). The brand celebrates craftmanship and
Velocity Institute Meet Up in Toronto in June
Join the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for corporate events. With top-notch amenities and expert staff The Port House creates a memorable experience. Hosted by Christopher Durham, President, Velocity Institute Velocity Institute Toronto
Networking & Drinks Toronto in June! – Velocity Meetup!
Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for private parties, corporate events, and weddings. With top-notch amenities and expert staff, book your event at The Port House for a memorable experience. Toronto
Williams Sonoma Celebrates Summer with BBQ Sauce
Williams-Sonoma’s summer season is centered around outdoor cooking and bold-flavored, regionally-based barbecue food products. When the retailer decided to refresh its Retail-owned Brand range of barbecue sauces, they hired San Francisco-based agency, Pavement to bring to life each sauce’s specific flavor profile in an unpretentious and approachable manner. The solution features colorful typography and playful illustrations.
Toronto in June! – Velocity Meetup!
Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for private parties, corporate events, and weddings. With top-notch amenities and expert staff, book your event at The Port House for a memorable experience. Toronto
At Home’s New Brand Found & Fable Brings Global Inspiration
Retailer At Home announced this week the launch of its new Retail-owned Brand” (private brand) Found & Fable. This traveled, eclectic and artisan-inspired brand focuses on global inspiration and international design. Shoppers can bring global destinations to their homes with furniture, bedding, storage, rugs, wall décor, and more from this collection. “Our new, exclusive Found & Fable brand is for anyone who wants to bring eclectic style to their home and has a passion for global inspired design at incredible prices,” said Chad Stauffer, President and Chief Merchandising & Product Officer for At Home. “After the overwhelming success of our
Williams Sonoma Celebrates Easter with Bunny Bark
Inspired by the sweetness of springtime, this festive Retail-owned Brand (Private brand) Easter bark from Williams Sonoma is embellished with pastel candy pearls and sparkling edible glitter. Carrying forward the retro look of previous seasonal candy tins, this confection tin continues the mid-century look with nostalgic typography and playful illustrations. As always, the intent is to make this candy tin feel special, collectible, and giftable.
Albertsons Announces Bold Evolution of O Organics
Albertsons Companies, Inc. announced the next evolution of its Retail-owned Brand portfolio with the evolution of its iconic brand O Organics. The Retail-owned Brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright and vibrant redesign, the private brand is designating April as Organic Breakfast Month and encouraging customers to share their favorite breakfast routine on social media using #WakeUpOrganic as O Organics aims to become the go-to brand for Gen Z and young millennials. “Many of our
Banana Republic Debuts Inaugural Home Collection
Gap-owned Banana Republic has announced the introduction of its first-ever Retail-owned Brand range BR Home — a selection of home categories that are crafted by artisans and craftspeople around the globe. “Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, President, and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure, and imagination.” BR Home expands its offerings with an exclusive spring collection of premium bedding, rugs, pillows, and decor, encouraging customers to build a
CVS Beauty. A smart choice with self-care at heart.
Introducing the newest addition to the CVS Health Retail-owned Brand Portfolio - CVS Beauty. A smart choice with self-care at heart.
