Branding
Introducing Store & Order
Storage is worth £1.5 billion in the UK alone and is forecast to grow. An opportunity for a new storage and organizational retail brand, tapping into the consumer desire to be tidy, organized, and house proud was identified.Following the rise in cleaning and organization influencers, consumers have found satisfaction in tidying and organizing their homes and are happy to share. With households constantly accumulating more stuff, customers are looking for clever ways to make the most of their limited space and hide and store their belongings in plain sight. From this, the retailer Store & Order was created by British
Sainsburys Grows Plant Pioneers
Plant Pioneers, successful plant-based brand offering by British grocer Sainsbury’s, has received a major update courtesy of design agency Foster & Baylis. Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient ranges! The current global crisis has resulted in the health & wellbeing industry skyrocketing – and Plant Pioneers wanted to capitalize on it.
CVS Pharmacy introduces New Brand One+Other
CVS Pharmacy announced last week the launch of one+other (pronounced ‘one another’) — a new inclusive beauty and personal care Retail-owned Brand (private brand) that celebrates and embraces individuality with self-care essentials that are simply fun to mix and match. According to a survey conducted by The Harris Poll on behalf of CVS Health, 91% of Americans agree self-care is important no matter who you are and 50% of Americans practice some form of self-care every single day. However, 1 in 3 (34%) Americans do not see themselves reflected in the self-care movement and nearly 4 in 10 (38%) Americans say
FINAL DEADLINE: Vertex Awards Close Tuesday!
FINAL DEADLINEVertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first
Vertex Awards Close January 31!
Vertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first
Asda Introduces OMV! Deliciously Vegan
As a part of the continuing evolution of British grocer Asda’s Plant-Based Retail-owned Brands (private brands) agency OurCreative has created the new deliciously vegan brand OMV! Asda wanted to move with the times and turn their successful ‘Plant Based’ brand into two separate destination brands to suit different need states. Plant Based continues to offer nutritionally balanced meat-free meals that don’t compromise on flavor, whereas a new brand was needed to celebrate decadent, tasty treats. OMV! Is the range that proves there’s no need to hide when it comes to delicious Vegan food. A modern and distinctive sub-brand with an
FINAL DEADLINE: Vertex Awards Late Entries 1.31!
Vertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only
Bright & Sunny Plant Based from Asda
Veganism is booming. Exciting challenger brands have shaken up the category with confidence and an attitude that cannot be ignored. British retailer Asda needed a creative response fit for the future. The previous Plant Based design was fussy and dated and did not have the stretch to go from nutritious meals to indulgent treats. With all potential consumers in mind, we created two distinct brands to appeal to all, OMV and Plant Based. Nutritionist-approved, Plant-Based by Asda was intentionally designed as the healthy option by British agency OurCreative with a clean, modern brand identity that mimicked the cleanliness
DEADLINE: Standard Vertex Awards Close Monday!
Vertex Awards Entry Price Goes Up 1.16 ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global
Vertex Awards Entry Price Goes Up 1.16
Vertex Awards Entry Price Goes Up 1.16ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global competition devoted
