Collabs & Partnerships
Ikea collab with Swedish House Mafia launches October 2022
IKEA and Swedish House Mafia have teamed up to democratize music production at home and enable the many music lovers to unleash their creativity. The result is OBEGRÄNSAD collection which will be launched in the US and globally in October 2022. IKEA and electronic music artists Swedish House Mafia set out to explore music and creativity at home and make everyday life easier for those who produce, perform, play, or listen to music. The result of the collaboration is OBEGRÄNSAD, a limited collection which will enable the many rising creatives in music and digital arts to build the perfect
The Beauty of Diversity with Targets new Houston White Collab
Minneapolis-based retailer Target is taking fashion to the next level — and advancing their REACH commitment — with Houston White x Target. The multiyear partnership with North Minneapolis designer, entrepreneur and community-builder Houston White is designed for all shoppers and features menswear-inspired apparel and accessories that reflect Houston’s unique point of view. Houston’s been collaborating with Target since 2020, when he designed a limited-time collection of graphic tees featured at the reopening of their Lake Street Minneapolis store. His coffee brand, The Get Down Coffee Co., is also available in select Target stores and on Target.com. Now Target is continuing
Eataly Collabs with Lentini Pizza
A unique collaboration between Turin Italy-based Lentini Pizza and Eataly the Italian food and products mega-retailer. This unique private brand product allows Eataly to bring the original Italian pizza to customers' tables. Each pizza is made by Italian pizza makers following the traditional recipe, then quickly frozen to maintain its taste and properties.For this project Curve Creative Studio realized an elegant packaging that recalls the colors and grain of the bakery tradition. On the boxes, the pictures of the twelve pizzas and their different dressings were chosen to highlight the quality of the ingredients and suggest Italian flavors and tastes.
Now Brewing: Academy Sports & Shiner Beer Collab
Academy Sports + Outdoors & Shiner Beer are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19. Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts and fishing "The first-ever collaboration between Shiner and Magellan Outdoors offers unique assortments and creative designs to capture the fun of getting outdoors with friends and family," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "This limited-time offering is the ultimate
Hy-Vee Partners with Kansas City Chiefs Tight End Travis Kelce to Launch Cereal
Kansas City Chiefs fans can now enjoy breakfast with tight-end Travis Kelce. Midwestern grocer Hy-Vee announces today that its exclusive new cereal created in partnership with Kelce and the 87 & Running Foundation will begin appearing on store shelves in the Kansas City area beginning Saturday, Aug 13.The Hy-Vee private brand cereal — Kelce’s Krunch — will be available in select Hy-Vee stores throughout the Kansas City area and only for a limited time while supplies last.This limited-edition private brand collector’s product is expected to raise $18,500 for the 87 & Running Foundation. The Foundation helps underserved youth strive to
Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy
7-Eleven knows its customers love to sport the season's hottest looks no matter where they are or what they’re doing. To keep its fans looking fresh, the convenience retailer is dropping a limited-edition Retail BRand (private brand) apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator.The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by “Game to Eleven,” the phrase popularized by pick-up basketball. The streetwear-meets-sportswear designs feature fan-favorite products like Slurpee drinks and Big Gulp fountain beverages subtly intertwined with basketball themes. The collection includes 7-Eleven and Speedway-branded hoodies, T-shirts, hats, and mesh shorts. “I’m excited to share that we’re
The Vitamin Shoppe Introduces Private Brands in College Book Stores
The Vitamin Shoppe announced today a partnership with Follett Higher Education Group to bring high-quality health and wellness solutions to campus bookstores around the United States. Follett is North America's largest campus store operator, serving over 1,100 colleges and universities as a one-stop shop for class and campus living. Beginning this month, The Vitamin Shoppe now offers students at select Follett stores and their corresponding e-commerce sites, a selection of foundational health vitamins and supplements, sports nutrition products, and academic performance products that support sleep, mood and brain health. Merchandised in dedicated, branded displays, these wellness solutions bring the
Cultural Icons tWitch And Allison Boss Partner With DSG, DICK’s Sporting Goods’ Private Brand
DICK'S Sporting Goods announced a partnership with Stephen 'tWitch' and Allison Boss for its family athleisure brand, DSG. To kick off the partnership, the celebrity dance couple choreographed a TikTok dance challenge set to Young MC's Bust A Move to celebrate International Dance Day. "DSG is a brand that's inclusive, diverse and gives back to kids in need, which are values we deeply believe in as a family," said tWitch and Allison Boss. "DSG is built for every member of the family – so it was a natural fit for us – and there couldn't be a more fun
Wawa and Cape May Brewing pour “Shore Tea” Hard Beverage
Iconic convenience retailer Wawa and Cape May Brewing Company announced its first collaboration and release of a limited-edition “Shore Tea,” hard tea beverage at Wawa’s Grand Opening of its newest beer store in Bucks County, Cape May Brewing Co. Tasting Room and select retailers. Made with Wawa’s signature Retail Brand (private brand) Peach Iced Tea and Cape May’s adult libations, the hard tea is lip-smackingly refreshing with just the right amount of sweet kick. Shore Tea is available in limited quantities of 6-pack 12 oz cans, with 4.5% ABV. All ingredients used are naturally gluten- free and this beverage contains
Carrefour Partners with Nous Anti-GaspI
In partnership with NOUS anti-gaspi – trailblazing stores in the drive to tackle food wastage – French grocer Carrefour is exclusively selling 30 products in its Paris-region hypermarkets and will later expand this initiative to the rest of the country. Carrefour wants to bolster its customers' purchasing power, while at the same time changing the way things are done in retail. Healthy products at very affordable prices With this new range, Carrefour is aiming to bolster its customers' purchasing power, giving them healthy products at very affordable prices. On sale at up to 20% cheaper, the Nous anti-gaspi range
