Marketing
Loblaw’s No Name Brands Savings with Attitude
Canadian retailer Loblaws continues to promote its private brand "no name" with a personality-filled Instagram account. The account brings to life the value-oriented brand that built on the last few years' promotions which included a subway takeover, taxi cab wraps, and tv commercials. View this post on Instagram A post shared by no name® (@nonamebrands)
Save the Date for the First-Ever ALDI Wedding!
Celebrating some of life's most important milestones with Aldi has become an Aldi thing among our biggest fans. In fact, they've shown their #ALDILove with Aldi-themed marriage proposals, engagement photos, birthdays and even baby showers. Now, one lucky couple will have the chance to get married in the discount grocer's aisles with the Aldi-themed wedding of their dreams. But before Aldi can start popping bottles of private brand Belletti Prosecco in their honor, we need to find the perfect pair. "Every time our shoppers include us in one of their big moments, we feel the #ALDILove," said
Aldi UK Is Looking For An Official Beer Taster
Discount grocer Aldi UK is launching a nationwide hunt for an official beer taster to review its new range of beers, lagers and ciders launching on September 15th. The successful applicant will receive a selection of beers that will need to be tested, reviewed, and consumed, helping to guide and inform Aldi bosses ahead of key decision-making for its next range. The unique job will require the taster to have a passion for beer and pints of enthusiasm, as they will be asked for feedback on the whole range. From smooth craft ales to refreshing IPAs, Aldi’s official beer
Big Lots Highlights Private Brands in Back to College
Big Lots one of America's largest home discount retailers, announced today an expanded offering of campus living essentials for students moving to campuses across the country this fall. The brand has modified its store space to include a "back-to-campus center," where students and families can find deals on everything needed for their dorm room or apartment, including furniture, décor, bedding, food and snacks, laundry and cleaning products, beauty and personal care items, school supplies and more. "Whether you're moving into a new dorm, apartment or home, Big Lots is the place to go to cross everything off your shopping list,
Kroger Gives Private Brand & Shoppers a Boost
Last week Kroger announced the national launch of Boost by Kroger, which represents the latest expansion of its loyalty program. The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Retail Brands (private brand). Kroger estimates the membership can save customers more $1,000 per year on fuel and grocery delivery. "As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such
Target Private Brand Takes Center Stage in Back to School
Back-to-school and back-to-college season is just around the corner — and Target is setting shoppers up for success with smart, easy ways to shop and even more ways to save on everything customers need for the upcoming school year. And of course In Target style their Retail Brands (private brands) take center stage. New this year, the retailer has increased their Target Circle offer to 20% off a one-time purchase for college students and extended our Teacher Prep Event (yep, teachers, you’ll now have nearly eight weeks to use your 15%-off discount on school supplies and more). With all this
Mama Cozzi’s Pizza, the First Fan Favorite Inducted into the ALDI Hall of Fame
For the fourth year in a row, Aldi surveyed shoppers about their favorite ALDI Retail Brand (private brand) products. Over 100,000 loyal shoppers took the annual ALDI Fan Favorites survey, resulting in a variety of historic firsts. Heaps of fervent fans sharing their must-have buys? It's an ALDI thing. A three-time former winner was voted into the new Fan Favorites "Hall of Fame," while another product won the top spot in two different categories for the first time. But the excitement didn't end there: several items were neck and neck until seconds before voting closed, keeping everyone at ALDI
CVS Features Private Brand in The ExtraCare Extra Thanks Event
CVS Health is hosting its 14-day annual app-exclusive ExtraCare Extra Thanks Event in July to say thank you its nearly 75 million loyal members of CVS’ longstanding and hugely popular ExtraCare Rewards program the way they want: digitally. The program began July 10 and will run through through July 23. ExtraCare members who have their account linked to the CVS app will have access to these daily, free gifts within the “Deals & Rewards” section of the CVS app, which can easily be digitally sent to their ExtraCare card to redeem in-store or online while supplies last. The free
Boots Removes lower SPF Products To Encourage Sun Safety
Walgreens owned British drug chain Boots private brand Soltan has announced that it will no longer produce sun protection with SPF lower than SPF50 for children and SPF15 for adults. In the first year of its sun safety partnership with Macmillan Cancer Support, Soltan is committed to helping customers to stay protected in the sun and encourage sun safe behavior. Sun Protection Factor, or SPF, refers to the amount of UVB protection a product provides from the damaging effects of the sun. The higher the SPF, the greater the protection from UVB rays and sunburn and the lower the risk
Walmart Canada’s most popular Private Brand Items
In the latest post from Walmart Canada's official blog Stephanie Fusco of Corporate Affair reaches out to their Replenishment team for some fun summer-inspired details on what flavors and products Canadian customers reach for most often from the Walmart Brands portfolio. “Our team has the inside track on what Walmart customers are looking for across the country,” explains Jeff Costa, Vice President, Replenishment, Walmart Canada. “Using sales data, forecasting and consumer behavior, we work with our other supply chain and merchant partners to make sure Canadians have access to the products they’re looking for when they shop at Walmart.”
