Join Today!

Velocity Conference

Velocity Conference On Demand: Building Brands: The Lowe’s Home Improvement Story

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Building Brands: The

Velocity Conference On Demand: Innovation & Collaboration, the Future of Retail Brand – ALBERTSONS, CVS

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Innovation & Collaboration

Velocity Conference On Demand: How to build a successful, sustainable brand through collaboration

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. How to build

Velocity Conference On Demand: Collaborating to Innovate: CVS Health & Michael Graves Design

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Collaborating to Innovate:

CVS Health Brand Reimagines Home Health Care Category

Retail Brand (Private Brand) is driving innovation at CVS Heath with a unique line of home health care products developed in collaboration with Michael Graves Design. The CVS Health by Michael Graves Range was spotlighted at the Velocity Institute Conference in a presentation by the retailer’s executives. They said the line fills an unmet need for the aging and disabled through refined looks and robust functionality that takes the stigma out of items such as canes and walkers. “Our obsession continues with leading in our store brands business,” said Brenda Lord, Vice President, Private Brands & Quality Assurance, in a

10 Key Takeaways From the 2022 Velocity Conference

The first in-person Velocity Institute Conference since 2019 was a welcome opportunity for the Private Brand industry to regather and network, but there was a lot more to the event as well. Velocity excelled as a forum for essential insights about how the industry can benefit from all the lessons of the past couple of years. Here are ten key takeaways from retailer and solution partner speakers at the Charlotte, N.C.-based conference. 1. Address Unmet Needs: Finding consumer needs that haven’t been met is one of the most exciting opportunities in retail. CVS Health identified the need for

Retailers Outline Key Growth Strategies in Closing Day of Velocity Conference

Executive Recruiter Jill Lutz Retailers in the closing day of the Velocity Conference relayed strategies to further accelerate their Private Brand businesses. Speakers from retailers including Albertsons, Rite Aid and CVS Health cited strategies ranging from innovation to collaboration as essential to driving progress. Finding New Niches for Growth Speakers from CVS Health outlined the giant retailer’s innovative partnership with Michael Graves Design that has led to a unique line of home health care products for the retailer’s brand. The products, which range from folding canes to walkers, have filled an unmet need in the market through their refined looks

Brand Development Takes Spotlight in Day One of Velocity Conference

Speakers at the opening day of the Velocity Conference emphasized the crucial role of brand development in taking Private Brand business to the next level. Retailers from Wakefern Food Corp., Lowe’s Home Improvement and Party City were among those emphasizing the imperative of brand development during presentations to more than 200 attendees at the Charlotte Convention Center. Wakefern Advances Brands’ Reinvention Wakefern has experienced success in reinventing and growing its own brand portfolio during the pandemic, with brands including Bowl & Basket, Wholesome Pantry and Paperbird, said Chris Skyers, Vice President, Own Brands. Wakefern’s brands are outperforming in the market

The Velocity Conference is Here!

The Velocity Conference is Here!This afternoon, Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler

The Velocity Conference Begins Monday!

On Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and

Title