Velocity Conference
Sprouts Drives Growth with Healthy Innovation
By David Orgel Sprouts Farmers Market is more than happy to be a “secondary shop” for customers. That’s because the specialty grocer is fueling growth by attracting health-focused and values-oriented shoppers with innovative product curation, said Jac Ross, Vice President Sprouts Brand. Ross relayed insights about Sprouts and its Retailer-owned Brand (Private Brand) portfolio in a presentation at the Velocity Conference. The 395-store retailer based in Phoenix, Arizona, operates in 23 states and is “really growing our Sprouts brand,” said Ross. Making a Statement with Sprouts Brand The retailer leverages its brand by carefully deciding where to showcase its
Part Two: 10 Key Takeaways From the 2023 Velocity Conference
By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors, design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the last five key takeaways from speakers at the Charlotte, N.C.-based conference. 6. Leverage Brand-Building Insights: Creating a brand from scratch requires a deep understanding of the intended customer base, emphasized Kim Wells, Vice President of Private Label & Sourcing for Chicago-based food retailer Foxtrot. “Our assortment is highly curated
From Design to AI: 10 Key Takeaways From the 2023 Velocity Conference
By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors , design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the first five key takeaways from speakers at the Charlotte, N.C.-based conference. 1. Support Individual Health Journeys: Sprouts, which operates 395 stores across 23 states, curates its Private Brand-focused assortments to enable customers to “Find Your Healthy,” said Jac Ross, the retailer’s Vice President. “Find Your Healthy has a
Private Brand Momentum Takes Spotlight In Closing Day of Velocity Conference
By David Orgel Speakers in the closing day of the Velocity Conference outlined how Retailer-owned Brands (Private Brands) are on target with key consumer trends and positioned for more growth. Retailers from Wakefern Food Corp., CVS Health, Metro and Sprouts Farmers Market relayed their companies’ Private Brand strategies and what lies ahead. Wakefern’s Own Brand Journey Continues Wakefern has been further evolving its Own Brand design since the launch of its big repositioning in late 2019, said Glenn Pfeifer, Senior Design & Packaging Manager, Own Brands. That repositioning introduced the Bowl & Basket and Paperbird brands. The large, member-owned
Retailers Showcase Innovative Strategies in Day One of Velocity Conference
By David Orgel Speakers on the opening day of the Velocity Conference emphasized how innovation continued to fuel the Retailer-owned Brand (private brand) industry. Retailers from Albertsons, Sprouts Farmers Markets, and CVS Health outlined innovative strategies in areas ranging from product development to branding and marketing. Sprouts Drives Innovation in Natural Foods Channel “Our aspiration is to be the most innovative health and wellness food retailer in the country,” said Jac Ross, Vice President, Sprouts, in a presentation at the Charlotte, N.C. conference. Sprouts operates 395 stores in 23 states. Ross cited the retailer’s fast-growing Sprouts brand and
The Final Velocity Conference + Expo 2023 Agenda
Today, I am excited to reveal the final agenda for this year's groundbreaking Velocity Conference + Expo. The program is purpose-built to provide the insights and networking that will help you build and grow your private brand business. VELOCITY INSTITUTE CONFERENCE + EXPO May 16-18, OMNI Charlotte, NC. REGISTER NOW! THE AGENDA Opening Cocktail Reception presented by Marketing by Design - MBD The Opening Night Reception will be right in the heart of the action the Velocity Expo. Enjoy music, cocktails, and hors-d’oeuvres, and get to know your fellow Velocity attendees. Insights on the State of Retail-owned Brands
Velocity Conference On Demand: Building Brands: The Lowe’s Home Improvement Story
In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Building Brands: The
Velocity Conference On Demand: Innovation & Collaboration, the Future of Retail Brand – ALBERTSONS, CVS
In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Innovation & Collaboration
Velocity Conference On Demand: How to build a successful, sustainable brand through collaboration
In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. How to build
Velocity Conference On Demand: Collaborating to Innovate: CVS Health & Michael Graves Design
In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Collaborating to Innovate:
