Velocity Conference

Velocity Conference Hotel Rate Ends Soon!

join The Fresh Market, CVS Health, WholeFoods, Misfit Markets, Albertsons, Sprouts, Lowe’s Foods, Sobey’s, Navy Exchange, IGA, Giant Eagle, AWG, Price Smart, and more as we work to grow and build private brands at the Velocity Conference + Expo. REGISTER NOW! Running May 16-18, 2023, Velocity is the can’t miss private brand event of the year BOOK YOUR HOTEL NOW! Secure your spot at the VelocityConference in Charlotte, NC, from May 13-15, 2024, and stay where the action is at the Sheraton Hotel! But act fast! Our exclusive conference rate of $199 per night + taxes and fees expires

Velocity Conference Begins in less than 30 Days!

join The Fresh Market, CVS Health, WholeFoods, Misfit Markets, Albertsons, Sprouts, Lowe’s Foods, Sobey’s, Navy Exchange, IGA, Giant Eagle, AWG, Price Smart, and more as we work to grow and build private brands at the Velocity Conference + Expo. Running May 16-18, 2023, Velocity is the can’t miss private brand event of the year Highlights include: 30+ keynote-level speakers including THE FRESH MARKET, AMAZON, CVS HEALTH, LOWE’S FOODS, IGA and more A curated Innovation Expo featuring the goods and services that will help you innovate and win. Opening Cocktail Reception & Networking Winner’s Happy Hour: Cocktails and networking atSheraton

Velocity Conference 24 Call for Speakers

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at the Velocity Conference + Innovation Expo when it returns to Charlotte, NC on May 13-15, 2024. Speakers should inspire, entertain, and engage through interactive presentations or panels providing practical, actionable takeaways. Speakers will receive access to the entire event. This is not a paid speaking opportunity. Preference will be given to working retail executives that wish

Sprouts Drives Growth with Healthy Innovation

By David Orgel Sprouts Farmers Market is more than happy to be a “secondary shop” for customers. That’s because the specialty grocer is fueling growth by attracting health-focused and values-oriented shoppers with innovative product curation, said Jac Ross, Vice President Sprouts Brand. Ross relayed insights about Sprouts and its Retailer-owned Brand (Private Brand) portfolio in a presentation at the Velocity Conference. The 395-store retailer based in Phoenix, Arizona, operates in 23 states and is “really growing our Sprouts brand,” said Ross. Making a Statement with Sprouts Brand The retailer leverages its brand by carefully deciding where to showcase its

Part Two: 10 Key Takeaways From the 2023 Velocity Conference

By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors, design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the last five key takeaways from speakers at the Charlotte, N.C.-based conference. 6. Leverage Brand-Building Insights: Creating a brand from scratch requires a deep understanding of the intended customer base, emphasized Kim Wells, Vice President of Private Label & Sourcing for Chicago-based food retailer Foxtrot. “Our assortment is highly curated

From Design to AI: 10 Key Takeaways From the 2023 Velocity Conference

By David Orgel Speakers at this year’s Velocity Conference spotlighted the latest Retailer-Owned Brand (Private Brand) trends and perspectives on consumer behaviors , design, brand development, and innovation. Presenters included executives from Sprouts Farmers Markets, Wakefern Food Corp., Albertsons, Rite Aid, CVS Health, Navy Exchange, and Foxtrot. Here are the first five key takeaways from speakers at the Charlotte, N.C.-based conference. 1. Support Individual Health Journeys: Sprouts, which operates 395 stores across 23 states, curates its Private Brand-focused assortments to enable customers to “Find Your Healthy,” said Jac Ross, the retailer’s Vice President. “Find Your Healthy has a

Private Brand Momentum Takes Spotlight In Closing Day of Velocity Conference

By David Orgel Speakers in the closing day of the Velocity Conference outlined how Retailer-owned Brands (Private Brands) are on target with key consumer trends and positioned for more growth. Retailers from Wakefern Food Corp., CVS Health, Metro and Sprouts Farmers Market relayed their companies’ Private Brand strategies and what lies ahead. Wakefern’s Own Brand Journey Continues Wakefern has been further evolving its Own Brand design since the launch of its big repositioning in late 2019, said Glenn Pfeifer, Senior Design & Packaging Manager, Own Brands. That repositioning introduced the Bowl & Basket and Paperbird brands. The large, member-owned

Retailers Showcase Innovative Strategies in Day One of Velocity Conference

  By David Orgel Speakers on the opening day of the Velocity Conference emphasized how innovation continued to fuel the Retailer-owned Brand (private brand) industry. Retailers from Albertsons, Sprouts Farmers Markets, and CVS Health outlined innovative strategies in areas ranging from product development to branding and marketing. Sprouts Drives Innovation in Natural Foods Channel “Our aspiration is to be the most innovative health and wellness food retailer in the country,” said Jac Ross, Vice President, Sprouts, in a presentation at the Charlotte, N.C. conference. Sprouts operates 395 stores in 23 states. Ross cited the retailer’s fast-growing Sprouts brand and

The Final Velocity Conference + Expo 2023 Agenda

Today, I am excited to reveal the final agenda for this year's groundbreaking Velocity Conference + Expo. The program is purpose-built to provide the insights and networking that will help you build and grow your private brand business. VELOCITY INSTITUTE CONFERENCE + EXPO May 16-18, OMNI Charlotte, NC. REGISTER NOW! THE AGENDA Opening Cocktail Reception presented by Marketing by Design - MBD The Opening Night Reception will be right in the heart of the action the Velocity Expo. Enjoy music, cocktails, and hors-d’oeuvres, and get to know your fellow Velocity attendees. Insights on the State of Retail-owned Brands

Velocity Conference On Demand: Building Brands: The Lowe’s Home Improvement Story

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow. Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year. Take a few moments and watch today's presentation. Building Brands: The

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