Branding
United Dairy Farmers Launches Premium Ice Cream Brand Main Avenue Creamery
Cincinnati-based dairy and convenience retailer United Dairy Farmers (UDF) has launched a new super-premium ice cream private brand, Main Avenue Creamery. The pints are now available in eight flavors at UDF stores for $4.99 each and in select grocery stores. Main Avenue Creamery, which is named for the road where UDF first opened a store in 1940. The launch is the company's first new brand in 40 years. The ice cream only uses simple ingredients and doesn't include any stabilizers or preservatives. "We've been working on this for a number of years trying to perfect the formula, and in
Brand Development Takes Spotlight in Day One of Velocity Conference
Speakers at the opening day of the Velocity Conference emphasized the crucial role of brand development in taking Private Brand business to the next level. Retailers from Wakefern Food Corp., Lowe’s Home Improvement and Party City were among those emphasizing the imperative of brand development during presentations to more than 200 attendees at the Charlotte Convention Center. Wakefern Advances Brands’ Reinvention Wakefern has experienced success in reinventing and growing its own brand portfolio during the pandemic, with brands including Bowl & Basket, Wholesome Pantry and Paperbird, said Chris Skyers, Vice President, Own Brands. Wakefern’s brands are outperforming in the market
The Velocity Conference is Here!
The Velocity Conference is Here!This afternoon, Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler
The Velocity Conference Begins Monday!
On Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and
Gopuff Introduces Bold Pizza Brand The Mean Tomato
Instant delivery retailer Gopuff, today announced the launch of The Mean Tomato, only at Gopuff, its new pizza-focused private brand and the first expansion of the retailer's freshly prepared food offering since opening Gopuff Kitchen. Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials, alcohol, ice cream, drinks, snacks, and household cleaning products - and have it delivered instantly. “As a customer-first tech company, we are the best at delivering bold and unexpected experiences that we know our customers will love,” said Daniel Folkman, SVP of Business at Gopuff.
30+ Execs to Present at the Velocity Conference – 5.16-18
On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and
Walmart Launches Love & Sports with Designer Michelle Smith and Fitness Superstar Stacey Griffith
Late last week, Walmart announced the launch of a new Retail Brand (private brand), Love & Sports. The new brand is an activewear and swim collection created with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.Love & Sports features vibrant, high-performance fabrics and details in a blend of fresh, fashion-forward gym to street styles and trims. At its core, it’s an energetic brand inspired by bold, iconic, vintage athletic style that optimizes comfort and durability. The Swim collection will start arriving in the coming days. Collections will drop seasonally, with new additions like footwear and accessories arriving
Meijer Launches Intimate Apparel Brand Tranquil & True
The Tranquil & True line of intimates and sleepwear aligns with the retailer's ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women's apparel, the campaign expanded a year later to feature more inclusive models for men's and kid's apparel, as well as to ensure all customers see themselves represented at Meijer. In 2016, Meijer became the first major retailer to remove its women's plus size department and instead put clothing from sizes XS to 3X all on the same rack for
Announcing the Final Agenda for the Velocity Conference + Expo 2022
On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and Susan
Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions
Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, the retailer has announced that it is evolving its Member’s Mark Retail Brand (private brand) to become a purpose-driven brand. Throughout the past two years, Sam’s Club has worked behind the scenes to strengthen its Member’s Mark assortment. It has launched, renovated, and reformulated more than 1200 items since 2020, and as a result, more and more members
