Branding

Enter the Vertex Awards Today!

ENTER TODAY - STANDARD ENTRY CLOSES 1.16.2023 Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global competition devoted exclusively to private band package design.

Lidl Partner Launches Peak Harvest and Gives Back

German discount grocer Lidl US announced this week it would partner with Children’s Miracle Network Hospitals to launch its Peak Harvest Retail-owned Brand produce range which will raise funds for Children’s Miracle Network Hospitals. For each purchase of Peak Harvest products throughout January, Lidl will donate 1% of retail sales to CMN Hospitals, up to $250,000. The funds will benefit 18 designated member children’s hospitals located in Lidl’s markets along the East Coast. Peak Harvest is a new brand of fresh fruits and vegetables available exclusively at Lidl US stores. It includes more than 50 popular products, such as

Chewy Announces Vibeful in Q3 Earnings Report

Online pet retailer Chewy shared its third-quarter earnings on December 8 for the three-month period ended October 30. In it, the retailer detailed double-digit net sales growth compared to the same period in fiscal 2021. Net sales for Chewy in the third quarter came to $2.53 billion, up 14.5% from $2.21 billion in the third quarter of fiscal 2021. Nine-month net sales for the retailer topped $7.39 billion, up 13.7% from year-ago revenue. “Chewy’s third-quarter results showed accelerating double-digit top line growth, sustained gross margin expansion, and solid free cash flow generation,” said Sumit Singh, chief executive officer at Chewy.

Edgewell ReBrands Private Brand Division

Edgewell Personal Care Company announced this week that its Retail-owned Brand (private label) business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. With this comes a new, more modern look and a refreshed online presence. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com. This change represents the evolution of the group to address the distinct and changing needs of its customers. With increasing disruption in the shave category, Edgewell Custom Brands provides its customers with more than just private label products, but rather a true partnership. As such, Custom Brands

Vertex Awards Early Bird Ends Friday

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global

Mother’s Market Redesigns and Expands its Brand

California-based health food stores Mother’s Market and Kitchen have launched a redesign and expansion of their Retail-owned Brand range of high-quality Natural & Organic products. Founded in 1978 by a group of plant-based loving yoga enthusiasts, this So Cal health foods mecca is dedicated to uplifting wellness within the communities they serve. A calming reprieve from the daily hustle - just look for the iconic red heart to guide you back to a stronger, more balanced, and abundant life. California-based design agency The Creative Pack was given five priorities To develop a range that’s unique, design-forward, and ownable. Opportunity to

Save Now With Vertex Awards Early Bird Rate

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global

Aldi Sends Twitter Into A Frenzy

In its most daring campaign yet, earlier this month Aldi UK revealed a brand-new ‘Aldi Originals’ Retail-owned Brand (private brand) range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond. This is not the first time the discount supermarket has dabbled in the fashion world, with previous ‘Aldimania’ ranges selling out in just hours, and items appearing on popular auction sites for many times their in-store value. Previous ranges have proven popular with celebrities including Tommy Fury. Available online from November 20th, and in stores from November 24th,

H-E-B launches first-ever Brand Shop

H-E-B superfans can now show their pride for their favorite Texas retailer by donning H-E-B brand-centric gear no matter where they are. With the launch of H-E-B Brand Shop, customers can now get their hands on all kinds of H-E-B branded merchandise from T-shirts, socks, and baby clothes to hats, coffee mugs, shoes, and stickers. “At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion for all things H-E-B,” said Sabina Israelian-Garcia, H-E-B Group Vice President

Save Now With Vertex Awards Early Bird Rate

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022)Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex Awards competition is now open for entries. The competition will be available from Friday, November 11, 2022, to January 31, 2022. The Vertex Awards is the first and only global competition devoted