Marketing
Albert Heijn Launches “Better in own brand. And you notice that” Campaign
The number of Retailer-owned Brand products in the shopping basket has increased for the third year in a row. Dutch grocer Albert Heijn shares this on the eve of the new campaign “Better in own brand. And you notice that.” which started today. Ahold Delhaize-owned Albert Heijn shows customers that they can choose from tasty, healthy, and sustainable products of their private brand for a competitive price. The campaign focuses on affordability and on the quality of Retailer-owned Brand products. The AH brand has always been a spearhead at Albert Heijn, with the extensive range being continuously updated.
Topco’ s Basket & Bushel partners with Tennis Channel
Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament. Launched in 2021, Basket & Bushel features more than 110 packaged fruit and vegetable products, making getting delicious quality produce into family meals and snacks easier. “This partnership with Tennis Channel is a great opportunity to build awareness of the Basket & Bushel brand as our shoppers are seeking ways to
ALDI Shoppers Have Spoken: Here Are The 2023 Fan Favorites
For the 5th year, discount grocer ALDI released its annual Fan Favorites survey and asked customers to share which Aldi-owned Brand products hold the top spot in their hearts and carts. And boy – did they share. The survey reveals the 13 most popular ALDI products in the country and emerging grocery trends reshaping how ALDI fans shop. “Our loyal shoppers are always vocal about their love for ALDI products and over 70,000 of them sang praises in this year’s Fan Favorites survey,” said Scott Patton, Vice President of National Buying. “Their feedback is invaluable, which is why we
Publix: Summer never gets old
To celebrate summer Lakeland, Florida-based grocer Publix has released the new TV commercial “Summer never gets old.” The new ad, of course, features their iconic Publix-owned Brand products. In the YouTube posting, the Retailer describes the creative: “Whether you're reliving your favorite summer memories or making new ones, Publix is here to help you feel young at heart all season long. Savor everything that summer has to offer.”
Simply Give Connects Meijer LPGA Classic and Local Pantry
The Meijer LPGA Classic for Simply Give, which was held June 15-18, 2023, is more than just a golf tournament. In its ninth year of play, the tournament raised $1.25 million for Simply Give, the Meijer hunger relief program that feeds families by stocking the shelves of more than 450 pantries across the Midwest each year through the generosity of our customers and team members. During tournament week, customers got to see firsthand how Simply Give benefits local food pantries, during a tour of North Kent Connect (NKC) in Rockford, Michigan. LPGA Pro Lexi Thompson, Chef Jenna Arcidiacono of
Aldi UK Launches Premium Women’s Fragrances for Summer
Shoppers could save a total of £310.63 (95%) compared to designer brands, Dior and Paco Rabanne. This summer, Aldi UK welcomes a new array of women’s fragrances to its dermatologically tested and cruelty-free line-up. Priced at just £5.99 a bottle, the Aldi-owned Brand products Lacura’s Devotion, Perfect Pink and Empress Eau de Parfum hit shelves late last week. Whether fragrance fanatics are looking for a new summertime scent or want to gift loved ones a holiday in a bottle, these scentsational parfums are sure to be a sell-out with savings of up to 95% compared to designer brands on
ALDI Smokes the Competition with Summer “Cookout Kickback”
Hungry for grilling season but not ready to eat the high cost? ALDI is here to help. Following the release of the national average cost of a Fourth of July cookout, ALDI is serving up a welcome reprieve for shoppers cooking out this summer. This Fourth of July, shoppers can get their summer cookout essentials from ALDI for just $46.86, saving $20.87 compared to the national average of $67.73 for 10 people. That’s a 30.8% discount on cookout must-haves like ground beef, pork chops, potato chips, lemonade, and more. “Summer is meant to be spent with friends and family around
Topco’s Crav’n Flavor to sponsor Let Freedom Sing! Music City July 4th
This year Nashville shoppers can celebrate Independence Day 2023 with headliner Brad Paisley along with Ben Rector, The War And Treaty, Langhorne Slim, Tiera Kennedy, and more during the FREE Let Freedom Sing! Music City July 4th event in Downtown Nashville. This Fourth of July will feature one of the largest fireworks shows in the country, with the pyrotechnics synchronized to a live performance by the GRAMMY-winning Nashville Symphony. Topco private brand Crav’n Flavor announced today that it is again partnering with the Nashville Convention & Visitors Corp. and will sponsor the Let Freedom Sing! Music City July 4th
Get Dinspired! Sainsbury’s Pop-Up Offers Meal Kits & Gives Back
Next stop, dinnertime? Research by British grocer Sainsbury’s has revealed that deciding what to cook for dinner is high on the agenda for commuters, with 74% saying they think about their evening mealtime on their journey home. Mid-week dinners seem to be missing variety due to this on-the-go attitude, with 63% of Brits admitting they struggle to come up with healthy meal options for dinner, citing lack of inspiration as the key reason behind this (32%). Over a quarter (27%) of Brits confirmed they would vary their meals more often if it was quick and easy to do, with
Tesco shoppers called to help raise vital funds in charity’s fight against food allergies
Tesco shoppers are being encouraged to help an ongoing in-store and online allergy awareness and fundraising campaign in early June to support medical research into food allergies. For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation by donating 10p from every Tesco-owned Brand Free From product customers purchase in stores and online throughout the week. More than £270,000 has been raised for the Foundation since the start of the partnership in 2020. All money raised through generous customer donations will help Natasha’s Foundation continue its research into reducing the risks of food allergies and
