Marketing
Albert Heijn Increases Number of Price Favorites to 1800
Dutch grocer Albert Heijn is expanding the number of its Retail-owned Brand (private brand) Price Favorites again, to more than 1800. These top-quality products and always low priced can be recognized by the blue thumb. Albert Heijn will add 100 extra Price Favorites. New in the breakfast area include AH Fresh Bread Spread, AH Roasted Muesli Seeds, and AH Orange Marmalade. As a snack, the AH Fruit bar apple & forest fruits, and for dinner, customers can get the AH Tomatoes sieved pasata and AH tomatoes finely chopped garlic. There are tasty Price Favorites for every meal at any time
H-E-B 2023 Quest for Texas Best Competition Opens
With nine years under its belt buckle, Texas grocer H-E-B announced it's call for entries for the 10th Annual H-E-B Quest for Texas Best. Submissions will be accepted February 22 through April 6. Qualified participants will compete for a combined $70,000 in cash prizes and the opportunity to feature their product on H-E-B shelves across the state. H-E-B has discovered more than 960 unique products throughout the Lone Star State over the last decade – from cookies, coffees, and roasted crickets, to empanadas, pickles, and pho, to salsas, spices, and everything in between. Non-food submissions have included beauty items,
H-E-B 2023 Big Game Commercials Target Love for Private Brand Favorites
For Texas grocer H-E-B, this year’s Big Game commercials get into the hearts, minds, and stomachs of shoppers, providing some humor to reveal the lengths serious H-E-B fans will go to enjoy their favorite H-E-B Retail-owned Brand (private brand) products. Set to a hit country song that conveys deep desire and yearning and lends another layer of comedic relief, the commercials highlight a range of quirky scenes that true H-E-B fans will understand. Whether it’s securing H-E-B Creamy Creations ice cream in the passenger-side seatbelt for the ride home, sneaking in a jar of H-E-B That Green Sauce into the
Aldi UK’s Sell-Out Oysters Return for Valentine’s Day
Attention seafood lovers – Aldi UK’s fan-favorite Specially Selected Oysters (£3.99, 6 pack) made their much-anticipated return to stores on February 11th, just in time for Valentine’s Day. The retailer urged shoppers to pick up the bargain aphrodisiac treats while they can, as the popular oysters sold out in just four days last year. Perfect to start a candle-lit feast, the Aldi Retail-owned Brand (private brand) Specially Selected Oysters are sure to make Valentine's Day memorable. Whether it’s celebrated with a special partner or with friends and family, these romantic pearl-shaped delicacies are tender and smooth, freshly sourced from the
Kroger Private Brands Star in the Perfect Valentine’s Date Night
Kroger today shared the perfect at-home date night this Valentine's Day, curating a romantic Italian-inspired meal complete with the perfect wine pairing and delectable dessert that is sure to please any lovebirds. "From dinner and dessert to flowers and candy, Kroger has everything customers need for a romantic dinner for two," said Juan De Paoli, Kroger's vice president for Our Brands. "Celebrate love by experiencing the joy of cooking a meal together made out of fresh, affordable ingredients." Kroger's date night features everything needed for a romantic evening, including a special recipe crafted by Kroger’s Retail-owned Brand Chef Mike
Target Promotes $5 Staples for Game Day
Just in time for the Super Bowl, Minneapolis-based Target has unveiled 40 game-day staples that are priced under $5. This list makes it easier for the budget-conscious consumer to create that football spread and enjoy the big game. This promotion includes a selection of products from the retailer’s portfolio of brands Good & Gather, Favorite Day, and Market Pantry. Chief Food and Beverage Officer Rick Gomez commented on the new campaign saying, "Whether you’re tuning in for the football or the commercials, Target has everything you need for the big game – including over 40 delicious snacks, drinks and
AWG Private Brands Contributes $138,250 to Non-Profit
Associated Wholesale Grocers, Inc. (AWG) in partnership with its member retailers contributed $138,250 to non-profit organizations through its Save-A-Label program in 2022. This community-giving project donates to schools and nonprofits while encouraging consumers to support local independent grocers The simple program makes a big impact. In one year, the program turns more than 1.2 million cases of Best Choice Family of Brands products purchased by consumers into funds to help organizations. Participants collect Best Choice, Clearly by Best Choice or Best Choice Superior Selections Retail-owned Brand labels and send them to AWG for cash. “The Save-A-Label program is looking
Kroger Celebrates 10 Years of Simple Truth
In 2023 Kroger is celebrating the tenth anniversary of its $3+ billion Simple Truth Retail-owned Brand. "A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands (Retail-owned Brands). "The mission we started with 10 years ago remains our promise today – to offer delicious foods that are Free From 101 artificial ingredients our customers do not want in their products at an accessible price. During the past 10 years, Simple Truth stayed true to that
Voting for 14th Annual Customer Choice Awards Opens
Since 2009, the iconic grocer Trader Joe’s has been survey its customers to determine their favorite Retail-owned Brand (private brand) products at the start of each calendar year. The announcement for this years 14th Annual Customer Choice Awards on the retailer’s website reads… If you were to spend the rest of your life on a deserted island, which nine Trader Joe’s products would you take with you? It may seem a fanciful question, unless you consider that of all the new stores we plan on opening are far from the nearest desert island. Clearly, this is information you need
Holiday Savings at Kroger with Retail-owned Brands
This week Kroger shared how it is helping shoppers save as they prepare for the holidays, including affordable meal ideas while families enjoy time together. For families looking for easy, affordable meals during winter break, Kroger is suggesting options to feed a family of four at an average cost of approximately $10 per meal, including many Retail-owned Brand favorites such as: A traditional breakfast, including a dozen Kroger eggs, Kroger sausage patties, fresh fruit, and toast. Grilled cheese, is the perfect lunch prepared with Kroger American cheese slices, tomato soup, and a side of fresh baby carrots. Spaghetti and meatballs,
