Marketing
Target Celebrates with Holiday Meals
As the holidays fast approach, Target is leveraging its Retail -owned Brands to help shoppers affordably celebrate by offering a Holiday dinner for $25 beginning now through Dec. 25, which includes a premium 6-pound ham plus essential sides and dessert. Additionally, Target is offering an assortment of Holiday sides under $5 to help complete a holiday meal. The meals include: Holiday Meal for 4 at $25 Favorite Day Vanilla Bean Ice Cream - $3.19 Favorite Day Wheat Dinner Rolls - $3.99 Good & Gather Cut Green Beans - $0.55 Good & Gather French Fried Onions - $1.99 Good & Gather
Circle K Canada Scores with Hockey Themed Chip Promotion
Late last month Circle K Canada introduced a new marketing campaign featuring its Retailer-owned Brand Circle K Chips. The promotion is designed to lure salty snack lovers with prizes that include a hockey bag full of private brand potato chips. The campaign Drink. Snack. Score is now in stores and has more than 20,000 daily winners and a wide range of prizes that include hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console, and Circle K gift cards, as well as a variety of snacks and drinks. Plus, Circle K’s biggest prize: The Hockey Bag of Chips.
Topco’s Crav’n Flavor Sponsors New Year’s Live: Nashville’s Big Bash
Topco-owned private brand Crav’n Flavor announced this week that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorship is a first for the brand and one that is not often seen in the private brand space. “We are excited for consumers to gain exposure to this great brand. As Food City shoppers know, we carry a strong performing store brand with Crav’n Flavor. Sponsoring a national event is just another opportunity for store brands to gain awareness and recognition, which is not as
To Texas, With Love H-E-B Flavor Favorite Holiday Candles
This Holiday season, Texas-based grocer H-E-B is supporting its flavor-focused collection “Flavor Favorites” with commercials that celebrate the product and its story. The first highlights their H-E-B Flavor Favorite Holiday Candles.
ALDI UK Returns Sell-Out Bonded Haircare Range For Winter
Aldi-UK’s cruelty-free health and beauty Retail-owned brand, Lacura, is returning its luxe range of hair-bonding products for as little as £3.49. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range proved to be a solid fan favorite following its initial launch – selling out in less than one week! In stores from December 11th, while stocks last. The influencer approved Shampoo, Conditioner and Pre-Wash Treatment returns to stores as the trend for #Skinification continues to grow and beauty lovers approach haircare with quality and skincare-grade ingredients. Promising to hydrate, nourish and repair
Sainsbury’s Opens Pud You Dare? Café
The UK’s first ever café dedicated entirely to the Christmas pudding (dessert) is set to open its doors later this month. Sainsbury’s is launching the Pud You Dare Café in a bid to get the classic ‘pud’ back on dining tables this festive season. It comes as research reveals that one in five Brits – and almost a third of Gen Z (31%) – believe the traditional Christmas Pudding is on track for extinction, with the average prediction being that it will disappear within three years. Open in Holborn, London, on November 24th and 25th, the first of its kind
Pudding it out there: Sainsbury’s Holiday Commercial Features Private Brand
UK grocer Sainsbury’s much anticipated Christmas TV commercial advert premiered earlier this week. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of the grocer's Retail-Owned Brand (private brand) Sainsbury’s Taste the Difference Christmas range. Centering on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert brings to life the imagination and ingenuity which has breathed new life into the festive staple. The story is set in an imaginary medieval world where a festive feast is planned. A Countess, played by TV personality Alison Hammond, oversees choosing the food, but her
Albert Heijn Expands its low-priced Private Brand Range
Dutch grocer Albert Heijn further expands the number of Price Favorites; the most affordable top quality own-brand products, recognizable by the blue thumb. From bananas to peanut butter and from detergent to stroopwafels. With more than 1600 Price Favorites, customers can buy all their daily groceries from breakfast to dinner and everything for the household at an affordable price. The range has been expanded to include drugstore products, drinks and animal feed. Henk van Harn, director of merchandising and sourcing at Albert Heijn; 'We see that customers are increasingly paying attention to price and that the popularity of our
Private Brands Star in BJ’s Wholesale Club Thanksgiving Promotion
BJ’s Wholesale Club announced this week that it is once again offering its free turkey promotion to its members ahead of the upcoming Thanksgiving holiday. Between November 1 and November 10, when BJ’s members spend $150 in the same transaction, either in-club or online, they will get a digital coupon for a free Butterball whole turkey, fresh or frozen, to be redeemed between November 12 and November 23, while supplies last. To qualify, members will need to create a digital account on BJs.com, so they can clip their free turkey offer in their coupon gallery, either through the BJ’s mobile
ALDI Mama Cozzi Pizza’s On Sale all Spooky Season
Pizza lovers across the U.S. are heating up their ovens in anticipation of the mouthwatering price drop from ALDI this month. For a limited time, shoppers can enjoy a variety of Retail Brand (private brand) ALDI Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizzas all for under $6. The pizza promo is scheduled for October 19 until November 1. Last October, ALDI sold nearly 1.5 million Mama Cozzi’s pizzas1 (that’s an average of 33 pizzas per minute!), an appropriate cadence for National Pizza Month and the kickoff to “Cozzi” comfort food season. The pizza deals include all three of
