Research & Trends
Aldi, Target, Amazon Lead with Fastest-Growing Private Brands
As Retail Brands (Private Brands) continue to grow data company Numerator has released a new study that examines trends across channels, retailers, consumer groups and product types. Overall, while smaller format grocery retailers lead in private brand share, Walmart dominates in household penetration with four of the top five brands in their portfolio. And as inflation continues to rise, more consumers indicate a willingness to trade from manufacturer products to private brand. “The days of treating private label products as untrackable are over,” said Eric Belcher, CEO, Numerator. “With market share now approaching 50% in some major categories, CPG
Top Private Brand Categories on The Move
With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers’ Retail Brands (private brands). Private brand categories showing the biggest gains year to date through July 17, 2022, per Catalina’s Shopper Intelligence Platform, include Baking Mixes - up 40%, Soup - up 17%, Prepared Foods - up 12%, Dried Vegetables - up 11%, Canned Fish - up 10%, Cereal and Baby Food - both up 6% and Deodorant - up 4%.Among the insights gleaned from its recent analysis:The rise in unit sales of store brand staples like
Key Attributes Beyond Price Drive Shoppers to Private Brand
FMI—the Food Industry Association today releases its 2022 Power of Private Brands report, revealing that 40% of consumers have bought more private brands since before the pandemic, and three-quarters of these shoppers plan to continue this trend. While 63% of private brands shoppers consider private brands to be a good value and 55% buy private brands because they are less expensive, additional factors are driving consumer affinity for these products, including quality, taste, sustainability and contributions to health and well-being. “While we know price and out-of-stocks have led consumers to try more private brands, we’re seeing these factors aren’t
Private Brand Loyalists Now Equals National Brands
In a once-in-a-generation cost-of-living-crisis, Retail Brand (private brand) loyalists (shoppers that buy them over 75% of the time) now equal those of national brands loyalists in all key European markets, according to IRI’s latest report – Private Labels: Hiding in Plain Sight. Around 50% of shoppers switch between both with most now appearing in the mid-income bracket, but also with high-income cohorts in France and Germany. Private label shoppers are looking beyond price. Where they intend to spend more or less in 2022 and beyond, is in line with wider category trends. The report finds that modern private label brands
Retail Brands Product Launches Outpace CPG Brands
While the number of new product introductions has fallen during the first two years of the pandemic -- with Retail Brands (private brands) introducing nearly 34% fewer products in 2020 and 54% fewer products in 2021— new CPG Brands dropped substantially more—down 46% and 65% respectively—compared to 2019. Amidst the overall pullback in 2020, Private Brand retailers focused on several categories for new product growth in 2021, according to data pulled from shopper intelligence leader Catalina’s Buyer Intelligence Database. For example, the ready-to-eat cereal category saw a 48% decrease in new product introductions for Private Brands vs. a 53% decrease
10 Food Trend Predictions for 2022 from Kroger
Kroger today announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead. This fourth-annual report centers on the continued dominance of at-home meals, powered by convenience, affordability, social gatherings, and the desire for sustainable and nutrient-rich food items. Kroger's 2022 Food Trends Report is curated by Kroger's food experts – from Retail Brands (private brand) product developers to culinary specialists. The report contains 10 top trends that will influence consumer food purchases in 2022, while uncovering the "why" behind the trends. Overall, the trends can be broken down
Evolving Consumer Demand For Retail Brands
The latest report from IRI takes a look a the changing demand for Retail Brands (private brand). Consumers have historically gravitated to store brands in challenging economic times, but private label products aren't outpacing their name brand counterparts today. This report provides an update on this surprising store brand landscape. It also identifies retailer opportunities to increase demand for their own-brand and private label offerings and embrace the true power of these high-margin, high-potential products. Highlights: After decades of growth, private brands have lost share in recent years and throughout COVID-19. Supply challenges have affected on-shelf availability of many
We need your help. Private Brand Industry Research
Today I am excited to launch the first of a series of 4 industry benchmarking surveys that RBI will field throughout the end of next year. This unprecedented research is designed to look inside the industry, and reveal best practices, trends, and opportunities. As the Velocity Institute, we use the term Retail Brands - this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a retailer. This first project conducted by our research partner VOCCII is focused on providing insights about Retail Brand package design,
Waitrose Food & Drink Report reveals Tiktok Influence
Britain has become a nation of homebodies, as consumers have fallen back in love with their homes and rediscovered the joy of intimate dinner parties, the annual Waitrose Food & Drink Report has found. Even though we are allowed to socialize once again, the country is embracing staying at home and entertaining loved ones. Sales of Champagne are up 40% year-on-year as customers spend more money on little treats as we emerge from the pandemic. Over the year, we also brought our kitchens outdoors – one in five of those surveyed said they’d invested in a new barbecue while
KeHE Launches Business Intelligence Tool
KeHE Distributors announces it is supporting the company’s supplier community through the development of a proprietary business intelligence tool, KeHE CONNECT BI. KeHE CONNECT BI is a suite of tools for KeHE’s suppliers, created to enhance the current reporting and provide new capabilities to better serve the company’s suppliers and, indirectly, retailers throughout the nation. The platform enables and facilitates sales growth, reduces administrative costs, improves efficiency, and provides transparency with a clear digital interface. Scott Weber, Executive Vice President of Commercial & Merchandising “We are excited to introduce the new value-added digital tools to our supplier community,”
