BRANDING
BUSINESS
VELOCITY CONFERENCE ON DEMAND
MARKETING
Here’s the Scoop! Publix Spring 2021 Limited-Edition Ice Cream
Publix is kicking off the New Year with eight indulgent
CVS Invites Shoppers to Pick the “Best of our Brands”
CVS Pharmacy has invited its customers to weigh in on
Walmart Innovates With Shoppable TikTok
Walmart and TikTok announced today they are partnering on the
FASCINATING RETAIL BRAND TWITTER FEEDS
DIVERSITY
Collabs
Guest Posts
INNOVATION
SpartanNash Enhances Our Family Cheese Range
SpartanNash has given its Our Family Retail Brand (private brand) cheese products – including shreds, slices, snack bars, bites and parmesan – a new design and taste that are now available in the dairy section of SpartanNash-supplied retailers. “During the pandemic, Americans had to get creative
Delhaize Brussels helps its customers to eat even more vegetables
Brussels – Delhaize tries to assist its customers in all areas to eat more balanced. That is why Delhaize is launching 4 innovative pasta and rice Retail Brand (private brand) products based on 100% fresh vegetables. Zucchini spaghetti, tricolor spaghetti, cauliflower rice and broccoli rice. These are
SUSTAINABILITY
Tesco becomes first major UK retailer to ban plastic wet-wipes
A new move to scrap all baby wipes containing plastic will be made by British retailer Tesco beginning March 14. The supermarket, which is the UK’s biggest seller of baby wipes, will no longer sell branded baby wipes
Office Depot Debuts Green Cleaning Range
Late last week Office Depot announced the launch of an exclusive new line of greener, ready-to-use and commercial concentrated cleaning solutions in their Highmark ECO Retail Brand (private brand), to help customers clean responsibly and meet sustainability, diversity,
Best Buy Commits to Eco-friendly Retail Brand Televisions
Minneapolis based electronics retailer Best Buy announced this week that starting in January 2022, newly designed models of Best Buy’s Retail Brand (private brand) televisions will adhere to the European Union’s eco-friendly display enclosure requirements outlined in Commission
VERTEX AWARDS
JOIN US IN CHARLOTTE & AMSTERDAM
