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INNOVATION
Ikea Launches FÖRNUFTIG Air Purifier
As we spend more time indoors, the climate at home becomes an important factor for health and well-being. The FÖRNUFTIG air purifier is the first Ikea private brand product from their new product segment focusing on indoor climate. The air purifier helps to create healthier air by
Waitrose and John Lewis introduce The Levantine Table
Waitrose is launching its biggest private brand range of 2021, inspired by the diverse and vibrant culture of the Levant, the region of the Middle East that stretches along the sunny shores of the eastern Mediterranean focussing on the cuisines of Israel, Jordan, Lebanon, Palestine, Syria, Turkey
SUSTAINABILITY
BJ’s Focuses on Ethical Sourcing for Private Brands
BJ’s Wholesale Club is a big proponent of ethical and sustainable sourcing in Private Brands — and is making progress in this effort. The retailer’s activities were relayed by Scott Williams, Vice President, Own Brands and Quality, in
Private Brand Leads in New Asda Sustainability Store
UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse,
10 Key Takeaways from the My Private Brand Sustainability Summit
Sustainability has a crucial role to play in Private Brands, and it’s important for retail brand owners to establish strategies to make progress. That was a central point from the inaugural My Private Brand Virtual Sustainability Summit held
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