Branding
Toronto in June! – Velocity Meetup!
Join myself and the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish event venue located in Port Credit, known for its dining and entertainment options. This location is perfect for private parties, corporate events, and weddings. With top-notch amenities and expert staff, book your event at The Port House for a memorable experience. Toronto
At Home’s New Brand Found & Fable Brings Global Inspiration
Retailer At Home announced this week the launch of its new Retail-owned Brand” (private brand) Found & Fable. This traveled, eclectic and artisan-inspired brand focuses on global inspiration and international design. Shoppers can bring global destinations to their homes with furniture, bedding, storage, rugs, wall décor, and more from this collection. “Our new, exclusive Found & Fable brand is for anyone who wants to bring eclectic style to their home and has a passion for global inspired design at incredible prices,” said Chad Stauffer, President and Chief Merchandising & Product Officer for At Home. “After the overwhelming success of our
Williams Sonoma Celebrates Easter with Bunny Bark
Inspired by the sweetness of springtime, this festive Retail-owned Brand (Private brand) Easter bark from Williams Sonoma is embellished with pastel candy pearls and sparkling edible glitter. Carrying forward the retro look of previous seasonal candy tins, this confection tin continues the mid-century look with nostalgic typography and playful illustrations. As always, the intent is to make this candy tin feel special, collectible, and giftable.
Albertsons Announces Bold Evolution of O Organics
Albertsons Companies, Inc. announced the next evolution of its Retail-owned Brand portfolio with the evolution of its iconic brand O Organics. The Retail-owned Brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright and vibrant redesign, the private brand is designating April as Organic Breakfast Month and encouraging customers to share their favorite breakfast routine on social media using #WakeUpOrganic as O Organics aims to become the go-to brand for Gen Z and young millennials. “Many of our
Banana Republic Debuts Inaugural Home Collection
Gap-owned Banana Republic has announced the introduction of its first-ever Retail-owned Brand range BR Home — a selection of home categories that are crafted by artisans and craftspeople around the globe. “Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, President, and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure, and imagination.” BR Home expands its offerings with an exclusive spring collection of premium bedding, rugs, pillows, and decor, encouraging customers to build a
CVS Beauty. A smart choice with self-care at heart.
Introducing the newest addition to the CVS Health Retail-owned Brand Portfolio - CVS Beauty. A smart choice with self-care at heart.
Australian Grocer Coles Launches Joyful
Australian supermarket chain Coles has introduced a new range of low-sugar nutritional Retail-owned Brand (private brand) snacks called ‘Coles Joyful’. The new brand was created. by Vertex Award-winning design and branding agency Hulsbosch. Based on projected strong market growth in health products, a strategic category, and a market review combined with consumer insights, ‘Coles Joyful’ is targeted to adult consumers looking for a low-sugar alternative. The brand identity for ‘Coles Joyful’ includes a logo with a wordmark icon and a tagline, brand architecture, range positioning, new typeface, and color palate, tone of voice, and specially created packaging design
Play & Care Zara Kids
Spanish fast fashion retailer Zara has introduced a new collection of Retail-owned Brand (private brand) Play & Care Zara Kids bathroom range. Spanish agency Lavernia & Cienfuegos was tasked with creating a line of children’s soaps that were both attractive for the little ones and turned bath time into a game. TheEach product has a two to three-word phrase that refers to the playful and imaginative part of the product. The font (calligraphic style) is clearly childish and brightly colored on white backgrounds. To make them stand out even more, they are embossed with a glossy varnish. In contrast, the
Albertsons Redesigns Open Nature and Reaffirms ‘Free From’ Promise
Albertsons Companies introduced today the redesign of its Open Nature Retail-own Brand (private brand) as the company strives to become the retailer of choice for health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that are free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from at an affordable price. The Open Nature brand launched in 2011 with more than 100
ALDI Unveils its Largest Gear Collection to Date
Discount grocer ALDI is launching its largest ALDI Gear Collection, which officially drops on March 22, complete with Retail-owned Brand trendy belt bags, bucket hats and track suits (all under $10!). The expanded line is created for ALDI fans, inspired by ALDI fans, combining signature ALDI colors and bold stripes with retro vibes and a modern twist. ALDI boasts a dedicated following of loyal, passionate customers, something that sets it apart from other stores. Their latest ALDI Gear Collection gives shoppers a fun new way to wear their fandom loud and proud on their sleeve (or head, shoulders or
