Velocity Institute
News2024-01-23T13:21:36-05:00

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INNOVATION

1005, 2020

BJ’s Wholesale Club Launches Wellsley Farms Premium Spirits

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]BJ’s Wholesale Club announced today a premium spirits collection from the retailer’s private brand, Wellsley Farms. Customers can find the new spirits, which include vodka, Canadian Whisky, and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.

205, 2020

Ikea & Pizza Hut Pizza, Meatball and Tables

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Ikea in Hong Kong and Pizza Hut have cooperated on a new private brand flatpack table designed to mimic the plastic pizza box separator and a complimentary pizza that features Ikea private brand meatballs. Call it innovation or marketing stunt the

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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